Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise them. He meets the supergeeks who are inventing the future and finds out how some of the most powerful companies in the world really make their billions.
E1 technology
Alex takes a closer look at some of the most powerful technology brands in the world - including Apple, Microsoft, Sony, Nokia, Facebook, and Google - how have they become so central to our lives and how do they plan to stay ahead of the game? He finds out why Microsoft now have to spend billions of dollars every year on development to score a hit product and why games console companies are willing to lose billions to get their product in your living room. He discovers how technology format wars are being determined with the help of the porn industry and how Apple has literally become a new religion.
E2 fashion
Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations have invaded our wardrobes and our minds. When he discovers that designer handbags are so desirable that some women will pay 100 pounds a month just to rent one, he's determined to have their heads examined to find out why.
E3 food
Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we recognise them like members of our own families? Alex travels the globe to find where they've come from and how they make us keep on buying them.
还是挺现实的，除了金牌那几个点，其他的生活感情现实都让人唏嘘。
821提前場，作為一套家庭片嚟講佢無疑係好能夠令人動容嘅，但如果作為一套傳記片嚟講就拍得有些少甩漏。特別係淡化咗蘇樺偉由細到大艱難嘅經歷，一路睇落嚟未免太過順了，覺得唔似睇緊一套傳記片咁，或者香港新導演都面臨呢個情況(原因費事講)，冇機會去拍所謂嘅大片，對一個咁大嘅題材拍得有多少縮手縮腳(都關能力事)。不過有幾幕戲依然可以睇到喊，吳君如奉獻咗《歲月神偷》之後最精彩嘅表演。香港政府對待正常運動員同殘障運動員嘅公平性，呢個問題導演亦都有點出，呢個群體有人識去同情但冇人識去關注，比賽就知道要公平，咁對待人呢？
不好意思啊 上班太困了 给睡着了 氛围很好 很好睡 下次好好看
其实全程就一个问题 到底怎么拍的啊啊啊？？？
人类无数最伟大的科学的诞生或许都经历了无数个无聊至极的日日夜夜。攀爬，测绘，描摹……于是深不见底的洞穴跃然纸上。没有配乐和对话，于是有机会聆听自然和人类最原始的声音。纸片一遍遍燃烧坠落然后熄灭，皮球来回越过洞穴却不小心坠落其中，描摹图纸的笔一次次蘸上墨水最终呈现了世上第三深洞穴的秘密。
BIFF2021 全片最戏剧性的时刻是 影片结束后 字幕处出现了“因影相聚 祝大家中秋快乐” 刚落下的掌声又响起 观众随着掌声、洞里溶岩的水滴声 一步一步 安静地走出影院…
#2021BIFF#声与画，人与自然。获得宝贵而静谧的20分钟睡眠🍃
一星半。执着于煽情，配角连功能性都不完整，天赋和努力的缺失是电影的最大败笔。
看完像和自然一起做了场冥想，山里的雾在银幕上像是被罩出细小网格。牛铃铛在山里的回荡环绕在前两次徒步中体验过，真的太舒服了😭只是这次去的影院椅背挡视线真的难受
差点睡着…迷迷糊糊的时候洞里的人吹了两下哨子，醒了。
不需要会任何语言就看得懂的电影，因为语言没有叙事作用，完全靠画面推动情节，并且节奏还波澜起伏。好看，声音真的很有层次感
"我不是篮球队的，我是足球队的，妈"
有長影評。電影早段節奏明快、角色鮮明，大量精彩的金句有待觀眾發掘，取得金牌後的節奏略嫌拖沓，部分故事線虎頭蛇尾，例如蘇媽與弟弟的關係、如何處理廣告商等等。
只是冯老师把我的胳膊睡麻了~
赛场上收获奥运金牌的荣光，和赛场下为了生计去做快递员、拍广告片形成了巨大的反差。片子就像一位残障人士的成长路书，聚焦到那些赛场光鲜背后的生活困境，为他们声援“同工同酬”。拍广告片与母亲发生的矛盾，也涉及到运动员商业价值的收益和被工具化的探讨，这都是以往运动题材电影少见的。赛场外的种种细节，构建了对残障运动员的一种关注。
《神》讲残奥会母子情
回归电影的爱之本源。契科夫之足球也是有趣的点缀。
近似于《弱点》，但要更动情。比残疾儿子更不容易的是妈妈，背后多少辛酸泪，多少无奈事，都会付之一笑中。吴君如也很了不起。7
2021BJIFF最后一部。滴答滴答，是-678米深洞的水声，也是老牧羊人一呼一吸间流走的生命。片尾那几声吆喝，像招魂铃。
北影节，在困、想拉尿和焦虑之间徘徊，至此，上述三种感受每种打一颗星
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